Dec 13, 2017
Evan Dash is the CEO of Storebound, a company that helps people bring their inventions to life.
They were featured on the INC 5000 as one of the fastest growing companies in the US this year.
Storebound helps inventors bring products to market in a way
that they weren’t able to in the past. It aligns them with a
company that is really able to push the products to market
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Growth : We’ve been able to innovate in a category of business where there’s been very little innovation in the past.
Target Customer: Retailers are the most important. They are the gatekeeper to the consumers.
Marketing Strategies: “Part of our strategy was born out of necessity” and we decided to invest in content creation to build a following and ultimately emerge with an audience.
Mistakes : The biggest mistake that we’ve made was trying to do too much. Taking on a tool without being able to measure the results.
Stress Relief: I’m at my best when things are going the worst.
Advice: Watch out for being overconfident. Those are killers lurking to take down you or your business. Leave yourself in a curious place where you’re always going to learn and improve.
Profit or Growth: Our biggest focus right now is the heart of the consumers. Making the consumer have an experience that they walk away from feeling that they love us. We’ve been able to build a profitable business and enabled us to do what’s right for the business in each moment.
Advice: Be honest with yourself. It’s easy to fall in love with a product, but you have to step up and be intellectually honest about whether there is really a demand for this product.
Team of former retail executives figured out a way to add value to the retailer.