Jan 3, 2018
George Bresler is the CEO of GB Collects, a commercial collection agency.
GB Collects treats its employees like family. They were voted Best Places to work for 8 years in a row!
The most successful marketing tactic has been wine dinners, where they don’t talk any business, just build relationships.
Let us begin the interview and
hear what George has to say about his business’ growth
Additional
Notes--
Why: Integrity, putting the lifeblood back in businesses.
Profit or growth: Do a great job for my clients and everything else will fall into place.
Marketing Strategies: Speak to groups. Try to change the way people see commercial collection agencies.
Mistakes: Newspaper, radio, banner ads... Years ago I threw money at everything. What works for me is private wine dinners.
Stress: No drinking during the week at all.
Leveraging the award: Bragging rights, logo on marketing materials,
and on internal TV station
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