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Nov 29, 2017

Growth: A rising tide lifts all ships.  

Revenue or Profit: Every dollar goes back in and we try to break even and have been profitable since year 1.

Marketing: Our 2nd employee was a marketing coordinator.  Invest 10% of net sales in marketing each year.

Analytics: It’s a very nerdy aspect of marketing but it powers...

Nov 22, 2017

“You build it, and people are going to come.” 

  • Why:  Goal was always serving the market that we’re in the best possible way that we could.
  • Marketing: “Now the digital presence is probably the most effective and the greatest source of leads.”
  • Sales: Grassroots business development efforts locally to find...

Nov 15, 2017

“Building is always something I’ve been interested in, from my first Lego set until now.” 

  • Why Statement: construction industry especially in the 5 boroughs needs some work,.  Architects, designers and contractors don’t really see eye to eye.  Our expertise isn’t just in construction.  It is with the whole...

Nov 8, 2017

Growth:  We do a radio show on AM radio at a prime time slot Sunday at 10am.  

Marketing:  strategic partners who refer business and co-manage the relationship so it is like an outsourced sales team.  

Mistakes: We definitely fail more than we succeed.  Social media like Facebook ads with 0.0% ROI.  That’s a sore spot...

Nov 1, 2017

“We are easy and fun to work with.  We pride ourselves on having an enjoyable workplace and also being enjoyable to work with for our clients as well.”

Growth: Start with little projects and let the clients get hooked

Marketing:  Sharing our story, documenting our journey, just tell people what we’re...